May 2, 2021 | Online Marketing, Copywriting
Companies in the DACH region are particularly affected by the cancellation of trade fairs due to the Coronavirus restrictions. It’s simply one of the main channels for businesses to attract new customers. According to a survey by the Bundesverband Industrie...
Mar 24, 2021 | Copywriting, Online Marketing
As a company based in Germany with international customers, your online marketing outreach is essential. You need to define your English-speaking target audience so that you understand their problems and their needs. And then you can target your marketing to meet...
Mar 24, 2021 | Copywriting, Online Marketing
Are you creating your content marketing strategy? Or putting together your new website? If so, then one of the first things you should do is to create your content Marketing Mission Statement. It serves as the foundation for all your marketing activities and will help...
Mar 21, 2021 | Language, Copywriting
There’s an amusing anecdote that is told in Germany about words uttered by Helmut Kohl (or maybe Heinrich Lübke) to Ronald Reagan (or the Queen). I couldn’t track down the truth of who said it to which foreign leader, but apparently, the words uttered...
Jul 16, 2020 | Copywriting
For obvious reasons, I’ve been thinking about the term ‚Home Office‘ recently. Everyone is working in Home Office. But did you know that, like the words ‚handy‘ and ‚beamer‘, these aren’t Leihwörter from English? Home Office is DENGLISH! What is Denglish? And with...
May 28, 2020 | Copywriting, Translation
When I look at websites of German companies, I can generally tell if a native speaker wrote the English version. One of the most common mistakes made by Germans when writing in English is the use of reflexive pronouns. Überzeugen Sie sich selbst von den Vorteilen...
