English Tips
Business english tips und templates
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On my LinkedIn newsletter, I share fun and insightful tips to help you improve your English at work.
How to find a Copywriter for English and German
My computer pings as an email pops up in my inbox. A list of job advertisements from LinkedIn. ‘Gesucht: Texter, deutsch/english’. I am tempted to reply to one of these ads. Not to apply for a job,...
How to get a more targeted translation and a better ROI
To create a targeted translation, your translator needs to know your key demographic and the purpose of your text. Here’s why it matters.
How do i write an event follow-up email in english
After a trade fair, you want to send an email to the prospects you met there, but are unsure what to write. Tips and two helpful email templates by a native speaker copywriter.
How do I write an out-of-office email in English?
How to write an out-of-office email in English, including templates by a native English speaker
How to define your (English-Speaking) Target Audience
As a company based in Germany with international customers, your online marketing outreach is essential. You need to define your English-speaking target audience so that you understand their...
What is a Marketing Mission Statement, and how do you create one in English?
Are you creating your content marketing strategy? Or putting together your new website? If so, then one of the first things you should do is to create your content Marketing Mission Statement. It...
You can say “you” to me
There's an amusing anecdote that is told in Germany about words uttered by Helmut Kohl (or maybe Heinrich Lübke) to Ronald Reagan (or the Queen). I couldn't track down the truth of who said it to...
Is ‚Home Office‘ Denglish?
For obvious reasons, I’ve been thinking about the term ‚Home Office‘ recently. Everyone is working in Home Office. But did you know that, like the words ‚handy‘ and ‚beamer‘, these aren’t Leihwörter...
Lost in translation : Convince yourself
When I look at websites of German companies, I can generally tell if a native speaker wrote the English version. One of the most common mistakes made by Germans when writing in English is the use of...
Is ‘Home Office’ Denglish?
For obvious reasons, I've been thinking about the term 'Home Office' recently. Everyone is working in Home Office. But did you know that, like the words 'handy' and 'beamer', these aren't Leihwörter...
Buzzword Bingo and Non-Native English Speakers
Perhaps you've read this word somewhere and are wondering about the meaning of 'Buzzword'. It is a word or phrase, often jargon, that is used at a certain time, or in a certain context. This...
How to find readers for your B2B blog in English
You've decided you need an English B2B blog and you've already decided on your target audience and your content strategy. Now it's on to the next stage. How do you find readers for your English B2B...
5 tips for successful LinkedIn networking in English
You'd like to use LinkedIn for networking in English but you are a bit worried about your English skills? As the Germans say 'Kein Meister ist vom Himmel gefallen*'. There's no shame in not being...
How Brexit can help German SMBs recruit a highly skilled English-speaking workforce
Did you know that around 80 000 Germans work in the UK? Many of these people have been there for decades, have steady jobs, homes and families in Britain. Some will stay in the UK after Brexit,...
How to Optimise English Content Creation for your International B2B Blog
You've set up your new English B2B blog but before you begin, you need to take a moment to optimise your English content creation strategy. If you just start writing, you'll end up with a mix of...
Global Employer Branding to Attract International Candidates
Excellent global Employer Branding in international recruitment is vital. The war on talent means that it is increasingly challenging for organisations in the DACH region to recruit qualified...
7 Questions to Brainstorm Before You Set Up an English Blog
You've read my last post and decided to go ahead and start a company blog in English, but before you do, there are some basic questions to answer. Don't even begin to think about what you'll write...
The Importance of Employer Branding
Here's a question for business owners and top management.If you were looking for a new job, and you had never heard of your company, would you apply for a position there?Go and look at your career...
How to Build a Successful English Corporate Blog in Germany
Wir brauchen einen Blog. In Englisch!”If you have just announced this, or your boss has told you this, then you may be wondering where to start. Or maybe you are looking for some help to convince...
