Business English Tips

Business English tips for German-speaking professionals to help you succeed in English-speaking markets.

You’ll find advice on marketing and content creation for English-speaking markets, insider tips on avoiding a faux pas with overseas business partners, how to create a personal brand through thought-leadership and the creation of employer branding for companies seeking new employees outwith Germany… and more.

Can online marketing replace trade fairs during Corona?

Can online marketing replace trade fairs during Corona?

Companies in the DACH region are particularly affected by the cancellation of trade fairs due to the Coronavirus restrictions. It’s simply one of the main channels for businesses to attract new customers. According to a survey by the Bundesverband Industrie Kommunikation in 2018, almost 40% of their members‘ marketing budget is spent on trade...

How to define your (English-Speaking) Target Audience

How to define your (English-Speaking) Target Audience

As a company based in Germany with international customers, your online marketing outreach is essential. You need to define your English-speaking target audience so that you understand their problems and their needs. And then you can target your marketing to meet those needs. This post will give you some ideas on how to identify your...

What is a Marketing Mission Statement, and how do you create one in English?

What is a Marketing Mission Statement, and how do you create one in English?

Are you creating your content marketing strategy? Or putting together your new website? If so, then one of the first things you should do is to create your content Marketing Mission Statement. It serves as the foundation for all your marketing activities and will help you clarify your message so that you can win more customers. Here's why it is...

You can say “you” to me

You can say “you” to me

There's an amusing anecdote that is told in Germany about words uttered by Helmut Kohl (or maybe Heinrich Lübke) to Ronald Reagan (or the Queen). I couldn't track down the truth of who said it to which foreign leader, but apparently, the words uttered were, "You can say 'you' to me". Du kannst 'du' zu mir sagen.  This story illustrates the...

Is ‚Home Office‘ Denglish?

Is ‚Home Office‘ Denglish?

For obvious reasons, I’ve been thinking about the term ‚Home Office‘ recently. Everyone is working in Home Office. But did you know that, like the words ‚handy‘ and ‚beamer‘, these aren’t Leihwörter from English? Home Office is DENGLISH! What is Denglish? And with this, I start a new series of occasional posts on the phenomenon called Denglish....

Common mistakes in English translation : Convince yourself

Common mistakes in English translation : Convince yourself

When I look at websites of German companies, I can generally tell if the English version was written by a native speaker. One of the most common mistakes made by Germans when writing in English is the use of reflexive pronouns. Convince yourself of the benefits of our product. Überzeugen Sie sich selbst von den Vorteilen unseres Produktes. As a...

Is ‘Home Office’ Denglish?

Is ‘Home Office’ Denglish?

For obvious reasons, I've been thinking about the term 'Home Office' recently. Everyone is working in Home Office. But did you know that, like the words 'handy' and 'beamer', these aren't Leihwörter from English? Home Office is DENGLISH! And with this, I start a new series of occasional posts on the phenomenon called Denglish. We use this to...

Buzzword Bingo and Non-Native English Speakers

Buzzword Bingo and Non-Native English Speakers

Perhaps you've read this word somewhere and are wondering about the meaning of 'Buzzword'. It is a word or phrase, often jargon, that is used at a certain time, or in a certain context. This morning, I was thinking about this when I read a blog post in which the writer wrote the following: ‘Let me nutshell that for you’. AAARRRRGHHHHHHHH "Let me...

How to find readers for your B2B blog in English

How to find readers for your B2B blog in English

You've decided you need an English B2B blog and you've already decided on your target audience and your content strategy. Now it's on to the next stage. How do you find readers for your English B2B Blog? Here are some things to consider. Sharing your B2B Blog How are you going to share your B2B blog? There's no point in writing an excellent blog,...

How to find a Copywriter for English and German

How to find a Copywriter for English and German

My computer pings as an email pops up in my inbox. A list of job advertisements from LinkedIn. ‘Gesucht: Texter, deutsch/english’. I am tempted to reply to one of these ads. Not to apply for a job, but to advise them not to waste their time with their search. Here's some of the ads I've seen in the past months.   Finding an excellent...