Mar 21, 2021 | Language, Copywriting
There’s an amusing anecdote that is told in Germany about words uttered by Helmut Kohl (or maybe Heinrich Lübke) to Ronald Reagan (or the Queen). I couldn’t track down the truth of who said it to which foreign leader, but apparently, the words uttered...
Apr 3, 2020 | Language, Language
‘Let me nutshell that for you’, I read this morning. AAARRRRGHHHHHHHH For non-native English speakers who don’t know the expression, to ‘put it in a nutshell’ means to explain something in a concise way – to make it so small that it...