Mar 24, 2021 | Copywriting, Online Marketing
As a company based in Germany with international customers, your online marketing outreach is essential. You need to define your English-speaking target audience so that you understand their problems and their needs. And then you can target your marketing to meet...
Mar 24, 2021 | Copywriting, Online Marketing
Are you creating your content marketing strategy? Or putting together your new website? If so, then one of the first things you should do is to create your content Marketing Mission Statement. It serves as the foundation for all your marketing activities and will help...
Mar 21, 2021 | Language, Copywriting
There’s an amusing anecdote that is told in Germany about words uttered by Helmut Kohl (or maybe Heinrich Lübke) to Ronald Reagan (or the Queen). I couldn’t track down the truth of who said it to which foreign leader, but apparently, the words uttered...
