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Can online marketing replace trade fairs during Corona?

Can online marketing replace trade fairs during Corona?

May 2, 2021 | Online Marketing, Copywriting

Companies in the DACH region are particularly affected by the cancellation of trade fairs due to the Coronavirus restrictions. It’s simply one of the main channels for businesses to attract new customers. According to a survey by the Bundesverband Industrie...
How to define your (English-Speaking) Target Audience

How to define your (English-Speaking) Target Audience

Mar 24, 2021 | Copywriting, Online Marketing

As a company based in Germany with international customers, your online marketing outreach is essential. You need to define your English-speaking target audience so that you understand their problems and their needs. And then you can target your marketing to meet...
What is a Marketing Mission Statement, and how do you create one in English?

What is a Marketing Mission Statement, and how do you create one in English?

Mar 24, 2021 | Copywriting, Online Marketing

Are you creating your content marketing strategy? Or putting together your new website? If so, then one of the first things you should do is to create your content Marketing Mission Statement. It serves as the foundation for all your marketing activities and will help...

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