English tips
If you work in marketing and your company’s target audience is English-speaking, this is the place to find helpful tips on communicating in English.
Reach Your Target Audience with Cross-Cultural Understanding
If you want to be successful in an overseas market, it is vital to understand the mentality of your target audience. Cross-cultural...
British vs American English – Which is Best for Your Company?
One of the first questions I ask a new client is 'American or British English?' Which should you choose, and why?There isn't a simple...
German Friends – Stop Using the F Word in Business English!
We were sitting at the breakfast table, the sun shining through the windows as the children played with the dog under the table. I poured...
Earthmovers and Shakers
Occasionally, I come across great writing that I just have to share. Most of the time, it’s a newspaper article or a blog post. Today, it...
What is an Executive Ghostwriter and Why Should I Hire One?
A ghostwriter is someone who takes the thoughts, ideas and experiences of a person and puts them into words. An executive ghostwriter...
