English tips
If you work in marketing and your company’s target audience is English-speaking, this is the place to find helpful tips on communicating in English.
How to find readers for your B2B blog in English
You've decided you need an English B2B blog and you've already decided on your target audience and your content strategy. Now it's on to...
How to find a Copywriter for English and German
My computer pings as an email pops up in my inbox. A list of job advertisements from LinkedIn. ‘Gesucht: Texter, deutsch/english’. I am...
5 tips for successful LinkedIn networking in English
You'd like to use LinkedIn for networking in English but you are a bit worried about your English skills? As the Germans say 'Kein Meister...
How Brexit can help German SMBs recruit a highly skilled English-speaking workforce
Did you know that around 80 000 Germans work in the UK? Many of these people have been there for decades, have steady jobs, homes and...
How to Optimise English Content Creation for your International B2B Blog
You've set up your new English B2B blog but before you begin, you need to take a moment to optimise your English content creation...
Global Employer Branding to Attract International Candidates
Excellent global Employer Branding in international recruitment is vital. The war on talent means that it is increasingly challenging for...
7 Questions to Brainstorm Before You Set Up an English Blog
You've read my last post and decided to go ahead and start a company blog in English, but before you do, there are some basic questions to...
The Importance of Employer Branding
Here's a question for business owners and top management.If you were looking for a new job, and you had never heard of your company, would...
How to Build a Successful English Corporate Blog in Germany
Wir brauchen einen Blog. In Englisch!”If you have just announced this, or your boss has told you this, then you may be wondering where to...
Why Clever German Professionals Hire an Executive Ghostwriter
What if you could boost your international career by posting insightful and attention-grabbing posts on social media or on your blog? What...