Stories from the Storyteller

Here’s where I share advice on various topics for German professionals. Real-life tips on being successful in an English-speaking environment, language and slang that you might come across, and a whole load host of assistance on the subject of social media and blogging for an English-speaking audience. 

What’s a multilingual copywriter?

My computer pings as an email pops up in my inbox. A list of job advertisements from LinkedIn. 'Gesucht: Texter, deutsch/english'. I am tempted to reply to one of these ads. Not to apply for a job, but to advise them not to waste their time with their search. Finding...

Boost your LinkedIn profile with these 5 simple tricks

You'd really like to boost your LinkedIn profile but you are a bit worried about your English skills? As the Germans say 'Kein Meister ist vom Himmel gefallen*'. There's no shame in not being perfect, but a lot of us still find it challenging to write in a foreign...

Global Employer Branding to Attract International Candidates

Excellent global Employer Branding in international recruitment is vital. The war on talent means that it is increasingly challenging for organisations in the DACH region to recruit qualified employees in their home country. In addition, if your company sells goods...

7 Questions to Brainstorm Before You Set Up an English Blog

You've read my last post and decided to go ahead and start a company blog in English, but before you do, there are some basic questions to answer. Don't even begin to think about what you'll write or how the blog will look until you've sat with your team and come up...

The Importance of Employer Branding

Here's a question for business owners and top management.If you were looking for a new job, and you had never heard of your company, would you apply for a position there?Go and look at your career pages on your website and be honest with yourself. Does your company...

How to Build a Successful English Corporate Blog in Germany

Wir brauchen einen Blog. In Englisch!”If you have just announced this, or your boss has told you this, then you may be wondering where to start. Or maybe you are looking for some help to convince your reluctant boss to allow you to start a English corporate blog in...

Why Clever German Professionals Hire an Executive Ghostwriter

What if you could boost your international career by posting insightful and attention-grabbing posts on social media or on your blog? What if you could attract the attention of head-hunters and potential new clients? What if you could do this without it costing hours...

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