Stories from the Storyteller

Here’s where I share advice on various topics for German professionals. Real-life tips on being successful in an English-speaking environment, language and slang that you might come across, and a whole load host of assistance on the subject of social media and blogging for an English-speaking audience. 

Global Employer Branding to Attract International Candidates

Excellent global Employer Branding in international recruitment is vital. The war on talent means that it is increasingly challenging for organisations in the DACH region to recruit qualified employees in their home country. In addition, if your company sells goods...

7 Questions to Brainstorm Before You Set Up an English Blog

You've read my last post and decided to go ahead and start a company blog in English, but before you do, there are some basic questions to answer. Don't even begin to think about what you'll write or how the blog will look until you've sat with your team and come up...

The Importance of Employer Branding

Here's a question for business owners and top management.If you were looking for a new job, and you had never heard of your company, would you apply for a position there?Go and look at your career pages on your website and be honest with yourself. Does your company...

How to Build a Successful English Corporate Blog in Germany

Wir brauchen einen Blog. In Englisch!”If you have just announced this, or your boss has told you this, then you may be wondering where to start. Or maybe you are looking for some help to convince your reluctant boss to allow you to start a English corporate blog in...

Why Clever German Professionals Hire an Executive Ghostwriter

What if you could boost your international career by posting insightful and attention-grabbing posts on social media or on your blog? What if you could attract the attention of head-hunters and potential new clients? What if you could do this without it costing hours...

Reach Your Target Audience with Cross-Cultural Understanding

If you want to be successful in an overseas market, it is vital to understand the mentality of your target audience. Cross-cultural understanding goes beyond language. It's about the way that people think, interact and react to each other. Cross-Cultural training is...

British vs American English – Which is Best for Your Company?

One of the first questions I ask a new client is 'American or British English?' Which should you choose, and why?There isn't a simple answer to this question (which is handy, otherwise it would be a very short blog post!) It really depends on your target audience.The...

German Friends – Stop Using the F Word in Business English!

We were sitting at the breakfast table, the sun shining through the windows as the children played with the dog under the table. I poured our guest another cup of coffee while he talked about the dress code in his office. "Naja, business casual ist schon erlaubt aber...

Subscribe

Subscribe to our mailing list

* indicates required

Please select all the ways you would like to hear from English Text Services:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.