Stories from the Storyteller
Here’s where I share advice on various topics for German professionals. Real-life tips on being successful in an English-speaking environment, language and slang that you might come across, and a whole load host of assistance on the subject of social media and blogging for an English-speaking audience.
Buzzword Bingo and Non-Native English Speakers
Perhaps you've read this word somewhere and are wondering about the meaning of 'Buzzword'. It is a word or phrase, often jargon, that is used at a certain time, or in a certain context. This morning, I was thinking about this when I read a blog post in which the...
How to find readers for your B2B blog in English
You've decided you need an English B2B blog and you've already decided on your target audience and your content strategy. Now it's on to the next stage. How do you find readers for your English B2B Blog? Here are some things to consider. Sharing your B2B Blog How are...
How to find a Copywriter for English and German
My computer pings as an email pops up in my inbox. A list of job advertisements from LinkedIn. ‘Gesucht: Texter, deutsch/english’. I am tempted to reply to one of these ads. Not to apply for a job, but to advise them not to waste their time with their search. Here's...
5 tips for successful LinkedIn networking in English
You'd like to use LinkedIn for networking in English but you are a bit worried about your English skills? As the Germans say 'Kein Meister ist vom Himmel gefallen*'. There's no shame in not being perfect, but a lot of us still find it challenging to write in a foreign...
How Brexit can help German SMBs recruit a highly skilled English-speaking workforce
Did you know that around 80 000 Germans work in the UK? Many of these people have been there for decades, have steady jobs, homes and families in Britain. Some will stay in the UK after Brexit, apply for Settled Status or even for British Citizenship. Other Germans...
How to Optimise English Content Creation for your International B2B Blog
You've set up your new English B2B blog but before you begin, you need to take a moment to optimise your English content creation strategy. If you just start writing, you'll end up with a mix of styles and topics. Blogs that don't have a central theme feel...
Global Employer Branding to Attract International Candidates
Excellent global Employer Branding in international recruitment is vital. The war on talent means that it is increasingly challenging for organisations in the DACH region to recruit qualified employees in their home country. In addition, if your company sells goods...
7 Questions to Brainstorm Before You Set Up an English Blog
You've read my last post and decided to go ahead and start a company blog in English, but before you do, there are some basic questions to answer. Don't even begin to think about what you'll write or how the blog will look until you've sat with your team and come up...
The Importance of Employer Branding
Here's a question for business owners and top management.If you were looking for a new job, and you had never heard of your company, would you apply for a position there?Go and look at your career pages on your website and be honest with yourself. Does your company...
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