Stories from the Storyteller
Here’s where I share advice on various topics for German professionals. Real-life tips on being successful in an English-speaking environment, language and slang that you might come across, and a whole load host of assistance on the subject of social media and blogging for an English-speaking audience.
Lost in translation : Convince yourself
When I look at websites of German companies, I can generally tell if a native speaker wrote the English version. One of the most common mistakes made by Germans when writing in English is the use of reflexive pronouns. Überzeugen Sie sich selbst von den Vorteilen...
Is ‘Home Office’ Denglish?
For obvious reasons, I've been thinking about the term 'Home Office' recently. Everyone is working in Home Office. But did you know that, like the words 'handy' and 'beamer', these aren't Leihwörter from English? Home Office is DENGLISH! And with this, I start a new...
Buzzword Bingo and Non-Native English Speakers
Perhaps you've read this word somewhere and are wondering about the meaning of 'Buzzword'. It is a word or phrase, often jargon, that is used at a certain time, or in a certain context. This morning, I was thinking about this when I read a blog post in which the...
How to find readers for your B2B blog in English
You've decided you need an English B2B blog and you've already decided on your target audience and your content strategy. Now it's on to the next stage. How do you find readers for your English B2B Blog? Here are some things to consider. Sharing your B2B Blog How are...
How to find a Copywriter for English and German
My computer pings as an email pops up in my inbox. A list of job advertisements from LinkedIn. ‘Gesucht: Texter, deutsch/english’. I am tempted to reply to one of these ads. Not to apply for a job, but to advise them not to waste their time with their search. Here's...
5 tips for successful LinkedIn networking in English
You'd like to use LinkedIn for networking in English but you are a bit worried about your English skills? As the Germans say 'Kein Meister ist vom Himmel gefallen*'. There's no shame in not being perfect, but a lot of us still find it challenging to write in a foreign...
How Brexit can help German SMBs recruit a highly skilled English-speaking workforce
Did you know that around 80 000 Germans work in the UK? Many of these people have been there for decades, have steady jobs, homes and families in Britain. Some will stay in the UK after Brexit, apply for Settled Status or even for British Citizenship. Other Germans...
How to Optimise English Content Creation for your International B2B Blog
You've set up your new English B2B blog but before you begin, you need to take a moment to optimise your English content creation strategy. If you just start writing, you'll end up with a mix of styles and topics. Blogs that don't have a central theme feel...
Global Employer Branding to Attract International Candidates
Excellent global Employer Branding in international recruitment is vital. The war on talent means that it is increasingly challenging for organisations in the DACH region to recruit qualified employees in their home country. In addition, if your company sells goods...
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