If you work with international customers, colleagues, or partners, you know what it’s like to constantly switch between German and English – in emails, meetings, presentations, and on social media.
In INSIGHTS, I focus on bilingual communication in business. How to present your brand consistently in two languages, localise your content rather than simply translating it, and how to use LinkedIn effectively in both German and English. You’ll find practical examples and strategies for clear, natural communication in international settings.
How to present your brand consistently in German and English – from your website, social media, and newsletter through to webinars and trade fairs.
How to sound just as confident in English as you do in German in your daily work – in emails, meetings, and presentations.
How to adapt your content for a German–speaking audience so that it feels authentic and builds trust.
Whether you want to improve your English marketing content
or feel more confident communicating internationally –
these resources will help you find the right words.
Denglish might sound fine to German ears, but it can confuse native English speakers. Discover what Denglish is, why it matters in business communication, and how a native English copywriter in Germany can help you avoid it.
Have you ever wondered if a copywriter can create content in English and German? It sounds handy, but it’s quite unusual. Here’s why it’s so difficult to find a true bilingual copywriter, and what works better.
What does ‘wertschätzend’ really mean in English? A reflection on language, authentic communication, and what Wertschätzung looks like in corporate communication today.
A helpful guide to the em dash—the long dash people often confuse with a hyphen—and why it doesn’t prove a text was written by AI.
Tips for writing a professional out-of-office email response in English – with handy templates to cut and paste.
You’ve just returned from an event and need to send a follow-up email in English. Here are simple rules, helpful tips, and ready-to-use templates.
Providing your translator with key customer demographics and the purpose of your text helps them create a more targeted translation – here’s why that matters.
You’ve decided to launch an English-language B2B blog – but how do you make sure your English content really connects with your global readers? Learn how to optimise English content creation for international B2B marketing.
The German word “Digitalisierung” is often mistranslated – is digitization or digitalization the right word? Learn the difference between these two words, and how they relate to digital transformation.
Not sure whether to write “Hi,” “Dear,” or “Good morning”? Here’s a guide to English email greetings — from best to worst — with tips for sounding natural and professional.
Need to write a business inquiry email in English? Here are clear examples, templates, and writing tips to help you sound confident and professional in any situation.
To create a targeted translation, your translator needs to know your key demographic and the purpose of your text. Here’s why it matters.
After a trade fair, you want to send an email to the prospects you met there, but are unsure what to write. Tips and two helpful email templates by a native speaker copywriter.
How to write an out-of-office email in English, including templates by a native English speaker
“Du or Sie?” – The eternal question in German business communication. Here’s why I decided to switch to “du” – and what it says about tone and culture.