Can a copywriter create professional content in English and German?

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Finding an English copywriter in Germany can be surprisingly difficult. While many German companies need marketing content in German and English, few writers can produce professional and persuasive copy in both languages. Whether you are looking for someone to write website content, blog posts, or product descriptions, it’s worth understanding why bilingual copywriting is such a challenge – and what works better instead.

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Are there English copywriters in Germany?

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You might have noticed that it isn’t easy to find a competent copywriter who has free capacity and suits your company and writing style.

In Germany, it’s even harder to find an English copywriter. It is almost impossible to find a copywriter who writes in both English and German. That’s because copywriting isn’t easy, even in your native language. Writing copy in a foreign language, even one in which you are fluent, is exceptionally challenging.

I’ve been in Germany for over thirty years, and if you were to hear me speak, you might think that I am a native German speaker. I even have a local Franconian accent. As soon as we start communicating in the written form, you will see that my grammar and syntax in German is not always perfect. I understand the nuances of the German language, and can express myself fluently when speaking to someone. But I could never write professional and persuasive content for my clients in German.

What is a bilingual copywriter exactly?

[/et_pb_text][et_pb_image src=”https://englishtextservices.de/wp-content/uploads/2025/10/texter-in-englisch-und-deutsch.png” title_text=”copywriters in english and German” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Professional copywriters and translators generally write only in their native language. Even when they speak their second language fluently.

You might have come across the terms ‘bilingual’ or ‘multilingual’ copywriting and translation. We normally use bilingual for someone who speaks two languages, and multilingual for someone who speaks more than two languages.

When we are talking about a copywriter or a translator, bilingual and multilingual have a slightly different meaning.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

What’s the difference between a ‘bilingual’ and a ‘multilingual’ copywriter?

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A bilingual German/English copywriter creates content in both languages. They probably grew up in a bilingual home or went through a bilingual school system.

A multilingual German/English copywriter communicates in the client’s language, but creates content only in their native language. They most likely learned their additional language(s) in school or college.

Multilingual copywriters often also provide translation or transcreation services (a creative mix of copywriting and translation).

I was born and raised in Scotland, for example, and didn’t start learning German until I moved here at age 19 years. That’s why I describe myself as a ‘multilingual copywriter’, not a ‘bilingual copywriter’.

As an aside – even when a person is raised in a bilingual home, they often have one language that is stronger. This has been my experience as the mother of bilingual children.

Expectations vs Reality – Why employers are often disappointed

[/et_pb_text][et_pb_image src=”https://englishtextservices.de/wp-content/uploads/2025/10/copywriter-english-german-.png” title_text=”copywriter english German” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]I often see job advertisments on LinkedIn from companies looking for a German/English copywriter. The concept is great – one person for everything. Unfortunately, there is a significant gap between their expectations and reality.

German companies often hope to hire someone who can write content in German and English. As I’ve explained above, that isn’t as easy as they might think.

There are, of course, some bilingual copywriters in Germany, but they are rare. And most of them are freelancers.

The reality is that it’s really difficult to find a bilingual copywriter English German. It is much simpler to find a copywriter who writes well in their native English, and understands the cultural nuances of the German language – if you know what you are looking for. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

But you don’t have to be a native speaker to write English content, do you?

[/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]No, of course not. But the result will rarely be as good, as fluent, and as professional as texts from a native English speaker. Particularly for marketing content, where it’s all about tone, word choice, and even rhythm – things that are deeply rooted in the native speaker’s feel for their language.
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How to determine what solution suits your needs

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If you need content in English and German

It’s quite rare, in my experience, to find companies with a full-time copywriter on staff. Even organizations who need a lot of content often work with one or more freelance copywriters. Or they have a member of their marketing team write the copy.

If this is what you are looking for, then I would hire someone with excellent German writing skills and good English skills, and have an experienced German to English translator (ahem, me for instance) transcreate the content into English.

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If you only need content in English

Multinational companies in the DACH region, or those who have an extensive international client base, often don’t need their content in both languages. If the company internal language is English, it might not be worthwhile distributing information in both languages. Whether website content, presentations, blog articles, or trade fair materials, it’s often enough to the content in English for international marketing and events. It’s also common to use English as the base language for additional translations into other languages.

If this is the case, then I would suggest working with a freelance native English speaking multilingual copywriter (ahem, me again).

Whatever you decide, it’s best to communicate with your copywriter or translator in your native language. Don’t try to explain complicated concepts in English – that’s why you are hiring a multilingual copywriter or translator.

OK, that all makes sense, but what if you really do just want to work with one person?

[/et_pb_text][et_pb_image src=”https://englishtextservices.de/wp-content/uploads/2025/10/AdobeStock_1537675258-1024×683.jpeg” title_text=”Continuous line art illustration of online meeting connection” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Even having read all of the above, you may still be thinking that you’d prefer to deal with just one person, request one quotation, provide one purchase order, and register one service provider. I get it – we all want to make things as efficient and simple as possible.

I work with a number of excellent German copywriters and translators. If you prefer, we can provide our services together, with one purchase order and invoice.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

Are you looking for an English copywriter based in Germany? Get in touch

If you have questions, or would like to find out more about my work as an English copywriter, please email or phone me. Or book an initial call to discuss your needs, and to find out if I’m the right person for your company or project.

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