If you work with international customers, colleagues, or partners, you know what it’s like to constantly switch between German and English – in emails, meetings, presentations, and on social media.
In INSIGHTS, I focus on bilingual communication in business. How to present your brand consistently in two languages, localise your content rather than simply translating it, and how to use LinkedIn effectively in both German and English. You’ll find practical examples and strategies for clear, natural communication in international settings.
How to present your brand consistently in German and English – from your website, social media, and newsletter through to webinars and trade fairs.
How to sound just as confident in English as you do in German in your daily work – in emails, meetings, and presentations.
How to adapt your content for a German–speaking audience so that it feels authentic and builds trust.
Whether you want to improve your English marketing content
or feel more confident communicating internationally –
these resources will help you find the right words.
‘Home Office’ sounds English, but it’s Denglish. Find out why a lot of Germans get this wrong, and what you should be using instead.
“Blue sky thinking”, “pain points” or “let me nutshell that for you” – sound familiar? These business English writing tips will teach you how to avoid buzzwords and communicate more effectively.
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.19.12″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] One of the first questions I ask a new client is ‘American or British English?’ Which should you choose, and why? There isn’t a simple
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]We were sitting at the breakfast table, the sun shining through the windows as the children played with the dog under the table. I