You’ve just come back from a conference, networking event, trade fair, or workshop — and now it’s time to write an event follow-up email in English to the people you met. Instead of spending ages trying to craft the perfect message, simply copy and paste one of these English follow-up email templates. But before we dive in, here are a few basic rules.

Prepare your email in advance

We all know what happens after an event. You get home to stacks of emails, back-to-back meetings, and a mountain of tasks you missed. That’s why the best tip for writing a professional follow-up email is to prepare your message – or even better, a short email series – before you even go to the event.

Take better notes at events – CRM optional

After the first day of a busy event, it’s often hard to remember who you spoke to and what you discussed. Take a few quick notes after each conversation: their name, their challenges, and any next steps. I’ve found that having a clear, structured process makes this so much easier. Before the event, decide exactly what information you need to capture about each prospect and their requirements.

Create a simple template — either in your CRM tool or just on paper — so you don’t forget valuable details in the chaos of a busy event. You can even classify each lead as hot, warm, or cold, so you can prioritise which ones to contact first.

Timing – How to capitalise on your event investment

A few years ago, Salesforce found that around 80% of exhibitors don’t follow up on their leads. That’s wild, right?

Don’t leave it too late to send your follow-up email. Yes, your inbox is overflowing – but your competitors are in the same situation. You’ve probably invested time, money, and energy in attending the event. Don’t waste that investment by waiting too long to contact the valuable prospects you met there.

Personalise your follow-up and provide real value

In your event follow-up email in English, mention what you talked about to help them remember you — and show clearly how your product or service helps solve the pain points you discussed. Give your prospect a real reason to reply. Invite them to test your software, share a helpful white paper, or send a resource connected to the challenge you discussed. Your follow-up email should make it clear that you’re not just trying to sell something — you genuinely want to help.

Don’t forget a call to action

‘It was great meeting you. Here’s some information about our company and products. Get in touch if you want to find out more’.

Has anyone ever made a sale from a follow-up like that? Probably not. Think back to the next step that you discussed at the event, and follow up on that. Propose a meeting, suggest a phone call, or invite them to a webinar – whatever makes sense to this potential customer.

Keep in touch

People often use trade fairs to research options for a new software, product, or service. They might be right at the beginning of their search, and not ready to make a decision. An email nurturing series can help provide ’nuggets‘ of information over a period of weeks or even months.

Ideally, draft this email nurturing series before the event, ready to be sent out to all the people you met there.That takes the stress out of the follow up – don’t forget, you’ve got to attend all those meetings you are proposing.

VORLAGE #1 (FÜR COLD BZW. KÄLTERE LEADS)

This template is for cooler leads – people who showed some interest but weren’t ready to commit. Or maybe they told you directly that they don’t plan to make a purchase anytime soon. In this English follow-up email template, we refer back to the conversation at the event and provide value with a video and an invitation to try the product.

Dear Jane,

It was great to meet you at the Insights Conference in Glasgow. I was interested to hear about your issues with English copywriting and would love to help you find a solution. As I mentioned, the English Copywriting for Startups package was developed with companies like yours in mind.

In our short video, you can see for yourself how English Copywriting for Startups package works. Let me know if you’d like to try it out and I’ll send you a one-month trial.

Kind regards,

Lynn

VORLAGE #2 (FÜR WARM BZW. WÄRMERE LEADS)

This template is for warmer leads – people who seemed genuinely interested in your solution or said they’d like to move forward soon. Your CTA can be more direct here. Just make sure you add the proposed meeting time to your calendar and set a reminder in case they don’t respond.

Dear Jane,

I enjoyed meeting you at Insights Conference in Glasgow. I was thinking about what you mentioned about English copywritingand thought you might be interested in this testimonial. This customer had similar issues and, with our help, they were able to create compelling English content for their website within four weeks.

I’d love to chat to you to discuss if this option would be right for your company. Here are some meeting times that work for me, or you can book directly via my online booking calendar.

Kind regards,

Lynn

Tip: Make your benefit and the time frame as specific as possible, with a clearly defined outcome and benefit

Need more help with your English follow-up emails?

Your follow-up email after an event doesn’t have to be perfect. Don’t spend days agonising over the best wording, or the right greeting. It’s all about taking advantage of the connection you’ve made, and starting a genuine conversation. Your follow-up email should be helpful, clear – and above all, timely.

If you decide to go a step further and create a short email nurturing series to keep the connection warm, I’d be happy to help. I have extensive experience in the conception and writing of customer nurturing emails, and would love to support you.

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