Stories from the Storyteller
Here’s where I share advice on various topics for German professionals. Real-life tips on being successful in an English-speaking environment, language and slang that you might come across, and a whole load host of assistance on the subject of social media and blogging for an English-speaking audience.
How to Build a Successful English Corporate Blog in Germany
Wir brauchen einen Blog. In Englisch!”If you have just announced this, or your boss has told you this, then you may be wondering where to start. Or maybe you are looking for some help to convince your reluctant boss to allow you to start a English corporate blog in...
Why Clever German Professionals Hire an Executive Ghostwriter
What if you could boost your international career by posting insightful and attention-grabbing posts on social media or on your blog? What if you could attract the attention of head-hunters and potential new clients? What if you could do this without it costing hours...
Reach Your Target Audience with Cross-Cultural Understanding
If you want to be successful in an overseas market, it is vital to understand the mentality of your target audience. Cross-cultural understanding goes beyond language. It's about the way that people think, interact and react to each other. Cross-Cultural training is...
British vs American English – Which is Best for Your Company?
One of the first questions I ask a new client is 'American or British English?' Which should you choose, and why?There isn't a simple answer to this question (which is handy, otherwise it would be a very short blog post!) It really depends on your target audience.The...
German Friends – Stop Using the F Word in Business English!
We were sitting at the breakfast table, the sun shining through the windows as the children played with the dog under the table. I poured our guest another cup of coffee while he talked about the dress code in his office. "Naja, business casual ist schon erlaubt aber...
Earthmovers and Shakers
Occasionally, I come across great writing that I just have to share. Most of the time, it’s a newspaper article or a blog post. Today, it was something printed on the shoebox lid of my new CAT boots. Caterpillar is a global manufacturer of construction equipment. You...
What is an Executive Ghostwriter and Why Should I Hire One?
A ghostwriter is someone who takes the thoughts, ideas and experiences of a person and puts them into words. An executive ghostwriter offers this service to people in the business world. Famous Writers and their Ghostwriters Often, when we think of a ghostwriter, we...
Subscribe
