If you work with international customers, colleagues, or partners, you know what it’s like to constantly switch between German and English – in emails, meetings, presentations, and on social media.
In INSIGHTS, I focus on bilingual communication in business. How to present your brand consistently in two languages, localise your content rather than simply translating it, and how to use LinkedIn effectively in both German and English. You’ll find practical examples and strategies for clear, natural communication in international settings.
How to present your brand consistently in German and English – from your website, social media, and newsletter through to webinars and trade fairs.
How to sound just as confident in English as you do in German in your daily work – in emails, meetings, and presentations.
How to adapt your content for a German–speaking audience so that it feels authentic and builds trust.
Whether you want to improve your English marketing content
or feel more confident communicating internationally –
these resources will help you find the right words.
Not sure whether to write “Hi,” “Dear,” or “Good morning”? Here’s a guide to English email greetings — from best to worst — with tips for sounding natural and professional.
Need to write a business inquiry email in English? Here are clear examples, templates, and writing tips to help you sound confident and professional in any situation.
“Blue sky thinking”, “pain points” or “let me nutshell that for you” – sound familiar? These business English writing tips will teach you how to avoid buzzwords and communicate more effectively.