Mrz 12, 2020 | Content Creation
If you want to be successful in an overseas market, it is vital to understand the mentality of your target audience. Cross-cultural understanding goes beyond language. It’s about the way that people think, interact and react to each other. Cross-Cultural...
Mrz 1, 2020 | Content Creation
You’ve decided you need an English B2B blog and you’ve already decided on your target audience and your content strategy. Now it’s on to the next stage. How do you find readers for your English B2B Blog? Here are some things to consider. Sharing your...
Feb 1, 2020 | Content Creation
You’ve set up your new English B2B blog but before you begin, you need to take a moment to optimise your English content creation strategy. If you just start writing, you’ll end up with a mix of styles and topics. Blogs that don’t have a central...
Jan 22, 2020 | Content Creation
You’ve read my last post and decided to go ahead and start a company blog in English, but before you do, there are some basic questions to answer. Don’t even begin to think about what you’ll write or how the blog will look until you’ve sat with...
Jan 4, 2020 | Content Creation
Wir brauchen einen Blog. In Englisch!” If you have just announced this, or your boss has told you this, then you may be wondering where to start. Or maybe you are looking for some help to convince your reluctant boss to allow you to start a English corporate blog in...
