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Copywriting is the art of writing compelling texts that persuade your customer to take action – to purchase your product or service, or to get in touch with you.

Writing convincing copy in your native language is challenging enough. Creating content in a foreign language is incredibly difficult.

Imagine being able to give a short outline of what you wish to convey to your customers — in German, naturally — and then receiving sparkling and persuasive text in English for your website, brochure or social media channels.

Translation from German into English by a native English speaker. It makes all the difference. 

We all know that literally translating German into English isn’t the yellow of the egg. It’s important to capture the tone of the text, find alternative wording for idioms, and make the copy sound natural to an English speaker.

And most importantly, a good translation conveys your message without its persuasive power.

People have used stories to communicate for centuries. The reason we know so much about the lives of our ancestors is that they told stories. Gathered around the campfire, clan elders would tell the tales of past battles and brave warriors.

The love of stories didn’t go away when we stopped gathering around the fire. Stories are still an incredibly effective way of communicating, and not only in leisure time.  Corporate storytelling is a way of communicating with the people in and around your company.

Your customers and clients, your employees and your shareholders. Instead of bombarding people with data, presentations and graphs, tell them a story.