{"id":10621,"date":"2018-12-19T17:03:02","date_gmt":"2018-12-19T16:03:02","guid":{"rendered":"http:\/\/themes.freshface.net\/ark\/?page_id=10621"},"modified":"2025-10-28T13:10:32","modified_gmt":"2025-10-28T12:10:32","slug":"insights-business-english","status":"publish","type":"page","link":"https:\/\/englishtextservices.de\/en\/insights-business-english\/","title":{"rendered":"INSIGHTS: English copywriting and communication"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#EBECED&#8221; background_enable_image=&#8221;off&#8221; mix_blend_mode=&#8221;multiply&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;&#8211;et_global_heading_font||||||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>INSIGHTS: Business English &amp; international communication<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Thoughts and insights from a native English Copywriter \u00a0and Translator in Germany<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/englishtextservices.de\/wp-content\/uploads\/2025\/10\/english-copywriting-communication-ideas-line-art-scaled.jpeg&#8221; alt=&#8221;Line art drawing of a speech bubble with the word \u2018Hello\u2019, symbolising business English, international communication, and clear, authentic messaging.&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-start=\"893\" data-end=\"1083\">If you communicate in English regularly &#8211; whether in marketing, sales, or in your daily life &#8211; you know how hard it can be to find the right words.<\/p>\n<p><\/p>\n<p data-start=\"893\" data-end=\"1083\">On this page, I share thoughts, ideas, and insights from my work as an English copywriter and translator in Germany \u2013 to improve your business English and your feel for the language, and make your English clear, compelling, and authentic.<\/p>\n<p><\/p>\n<p data-start=\"893\" data-end=\"1083\">You\u2019ll find practical tips on how to avoid Denglish and \u2018False Friends\u2019, improve your writing style, and communicate comfortably across borders and cultures. I\u2019ve also prepared helpful templates for common business emails, and ideas on how to make your English communication easy to understand, confident, and effective.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400;\">Looking for a native English copywriter or translator to support your company? I\u2019d love to hear from you \u2014 <a href=\"\/?page_id=13781\">find out more about me here<\/a>, or get in touch via the <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"763\" data-end=\"787\">contact page<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3 data-start=\"355\" data-end=\"390\"><strong data-start=\"363\" data-end=\"390\">Topics you\u2019ll find here &#8211; Business English &amp; international communication<\/strong><\/h3>\n<p><\/p>\n<p data-start=\"424\" data-end=\"553\">Read on to find articles, tips, and templates to help you communicate more effectively in English.<br \/><br data-start=\"524\" data-end=\"527\" \/>Explore these key areas:<\/p>\n<p><\/p>\n<ul data-start=\"555\" data-end=\"1094\">\n<li data-start=\"555\" data-end=\"715\">\n<p data-start=\"557\" data-end=\"715\"><strong data-start=\"557\" data-end=\"613\"><a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"559\" data-end=\"611\">English Copywriting<\/a><\/strong> \u2013 advice on writing clear, persuasive, and engaging English copy for your marketing content and website.<\/p>\n<\/li>\n<li data-start=\"716\" data-end=\"906\">\n<p data-start=\"718\" data-end=\"906\"><strong data-start=\"718\" data-end=\"798\"><a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"720\" data-end=\"796\">Business English &amp; Communication<\/a><\/strong> \u2013 improve your professional tone, write better emails, and avoid Denglish in your everyday communication.<\/p>\n<\/li>\n<li data-start=\"907\" data-end=\"1094\">\n<p data-start=\"909\" data-end=\"1094\"><strong data-start=\"909\" data-end=\"979\"><a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"911\" data-end=\"977\">Translation &amp; Transcreation<\/a><\/strong> \u2013 learn how to adapt your German content for English-speaking markets while keeping your brand voice consistent.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<p data-start=\"1096\" data-end=\"1262\">Whether you want to improve your English marketing content or feel more confident communicating internationally, these resources will help you find the right words.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;20&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; 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