Why hire a Copywriter for your German to English Translations?
First, a native German speaker will rarely have the English skills of someone who grew up in an English-speaking environment. It’s why I never translate into German – even though I speak the language very well.
And second and most importantly, most translators are not copywriters. These are two very different skills. Translating marketing texts is a very different skillset than the one needed to translate product descriptions or legal texts.
Copywriting is the art of writing texts that persuade the reader to take action. If you want the reader to pick up the phone and call you, or to sign up for your newsletter, you’ll need to give them a reason to do so. Boring, bland texts won’t do that.
Once I’d retranslated the text and submitted for approval, my customer said, “Ah, now I understand. We had purchased a Lada but thought we were getting a Volkswagen”. It wasn’t that the Lada was a terrible car, and it would get you from A to B – but the VW was certainly the more stylish and comfortable ride.
Where do you want to reach people?
What my customers say
I've been working with Lynn for several months. She created various marketing texts, e.g. blog posts and an email campaign. I highly appreciate the outstanding quality of her copywriting, alongside her experience and reliability.
Reliable, competent and flexible: Lynn has the ability to translate texts that accurately convey our message and she is always willing to incorporate modifications. Working on projects with her is a pleasure.
I have found Ms. Nothegger to be an extremely competent and passionate translator and copywriter and I am already looking forward to further excellent cooperation in future collaborative projects!
We were under a lot of time pressure with our project. Lynn agreed to help at short notice and translated our text to our complete satisfaction - on the one hand, as expected, reliably, quickly and correctly but she also captured and preserved the spirit of the text. We are 100% satisfied and can heartily recommend Lynn to others.
We were particularly impressed by her outstanding rhetorical and stylistic skills. Lynn is an excellent writer who creates outstanding content - from storytelling to blog posts to social media posts.
How does this work?
Do you want to impress your prospects with convincing marketing content?
Do you want to stand out from your competitors?
Do you want to win new customers?
If you said 'yes' to any of the above points, then get in touch with me. I look forward to helping you achieve these goals.