You’ve been to a trade fair or other industry event and now you are back in the office. You’d like to write a follow-up email to the prospects you met at the event. Instead of spending ages trying to create a polished and professional email, simply copy and paste one of these templates. First some basic rules:
A few years ago, Salesforce found that around 80% of exhibitors don’t follow up on their leads! That’s crazy, right?
Don’t leave it too late to send your emails. Yes, you’ve got a lot of work to catch up on – but so do your competitors. You’ve probably spent a considerable amount of money on attending the event. Don’t waste it by taking too long to get in touch with the valuable prospects you met there!
Personalise your follow-up
Mention what you talked about to remind the prospect who you are. You know what it’s like at these events. After the first day, you can’t remember who exactly you spoke to and about what. Take a few notes after speaking to each prospect, write down what you talked about and the next steps agreed upon. And mention it in your follow up.
Give your prospect a reason to get in touch with you. Send them an invite to try out your software, or a white paper that helps them with a business problem. Reference your discussions about that issue in your email. Make the prospect feel that you and your company don’t just want to sell them something. You genuinely want to help them.
Don’t forget a Call to Action
‘It was great meeting you. Here’s some information about our company and our products. Get in touch if you want to find out more’.
Has anyone ever made a sale from a pitch like this one? Probably not. What was the next step that you agreed on with the prospect? Follow up on that. Propose a meeting, suggest a phone call, invite the prospect to a webinar