You’ve read my last post and decided to go ahead and start a company blog in English, but before you do, there are some basic questions to answer. Don’t even begin to think about what you’ll write or how the blog will look until you’ve sat with...
Here’s a question for business owners and top management.If you were looking for a new job, and you had never heard of your company, would you apply for a position there?Go and look at your career pages on your website and be honest with yourself. Does your...
Wir brauchen einen Blog. In Englisch!”If you have just announced this, or your boss has told you this, then you may be wondering where to start. Or maybe you are looking for some help to convince your reluctant boss to allow you to start a English corporate blog in...
What if you could boost your international career by posting insightful and attention-grabbing posts on social media or on your blog? What if you could attract the attention of head-hunters and potential new clients? What if you could do this without it costing hours...
If you want to be successful in an overseas market, it is vital to understand the mentality of your target audience. Cross-cultural understanding goes beyond language. It’s about the way that people think, interact and react to each other. Cross-Cultural...
One of the first questions I ask a new client is ‚American or British English?‘ Which should you choose, and why?There isn’t a simple answer to this question (which is handy, otherwise it would be a very short blog post!) It really depends on your...
