Thoughts, insights, and tips on marketing, copywriting and communication in German and English
If you work with international customers, colleagues, or partners, you know what it’s like to constantly switch between German and English – in emails, meetings, presentations, and on social media.
In INSIGHTS, I focus on bilingual communication in business. How to present your brand consistently in two languages, localise your content rather than simply translating it, and how to use LinkedIn effectively in both German and English. You’ll find practical examples and strategies for clear, natural communication in international settings.
How to present your brand consistently in German and English – from your website, social media, and newsletter through to webinars and trade fairs.
Business English & Communication
How to sound just as confident in English as you do in German in your daily work – in emails, meetings, and presentations.
Translation & Localisation
How to adapt your content for a German–speaking audience so that it feels authentic and builds trust.
Whether you want to improve your English marketing content or feel more confident communicating internationally – these resources will help you find the right words.
Providing your translator with key customer demographics and the purpose of your text helps them create a more targeted translation – here’s why that matters.
You’ve decided to launch an English-language B2B blog – but how do you make sure your English content really connects with your global readers? Learn how to optimise English content creation for international B2B marketing.