How to find readers for your B2B blog in English

How to find readers for your B2B blog in English

You’ve decided you need an English B2B blog and you’ve already decided on your target audience and your content strategy. Now it’s on to the next stage. How do you find readers for your English B2B Blog? Here are some things to consider. Sharing your...
What’s a multilingual copywriter?

What’s a multilingual copywriter?

My computer pings as an email pops up in my inbox. A list of job advertisements from LinkedIn. ‘Gesucht: Texter, deutsch/english’. I am tempted to reply to one of these ads. Not to apply for a job, but to advise them not to waste their time with their...
Boost your LinkedIn profile with these 5 simple tricks

Boost your LinkedIn profile with these 5 simple tricks

You’d really like to boost your LinkedIn profile but you are a bit worried about your English skills? As the Germans say ‘Kein Meister ist vom Himmel gefallen*’. There’s no shame in not being perfect, but a lot of us still find it challenging...
Global Employer Branding to Attract International Candidates

Global Employer Branding to Attract International Candidates

Excellent global Employer Branding in international recruitment is vital. The war on talent means that it is increasingly challenging for organisations in the DACH region to recruit qualified employees in their home country. In addition, if your company sells goods...