English Text Services Blog
How Brexit can help German SMBs recruit a highly skilled English-speaking workforce
Did you know that around 80 000 Germans work in the UK? Many of these people have been there for decades, have steady jobs, homes and families in Britain. Some will stay in the UK after Brexit,...
How to find readers for your B2B blog in English
You've decided you need an English B2B blog and you've already decided on your target audience and your content strategy. Now it's on to the next stage. How do you find readers for your English B2B...
The Importance of Employer Branding
Here's a question for business owners and top management.If you were looking for a new job, and you had never heard of your company, would you apply for a position there?Go and look at your career...
British vs American English – Which is Best for Your Company?
One of the first questions I ask a new client is 'American or British English?' Which should you choose, and why? There isn't a simple answer to this question (which is handy, otherwise it would be...
How to Optimise English Content Creation for your International B2B Blog
You've set up your new English B2B blog but before you begin, you need to take a moment to optimise your English content creation strategy. If you just start writing, you'll end up with a mix of...
German Friends – Stop Using the F Word in Business English!
We were sitting at the breakfast table, the sun shining through the windows as the children played with the dog under the table. I poured our guest another cup of coffee while he talked about the...
7 Questions to Brainstorm Before You Set Up an English Blog
You've read my last post and decided to go ahead and start a company blog in English, but before you do, there are some basic questions to answer. Don't even begin to think about what you'll write...
How to Build a Successful English Corporate Blog in Germany
Wir brauchen einen Blog. In Englisch!” If you have just announced this, or your boss has told you this, then you may be wondering where to start. Or maybe you are looking for some help to convince...
English Text Services Blog
How Brexit can help German SMBs recruit a highly skilled English-speaking workforce
Did you know that around 80 000 Germans work in the UK? Many of these people have been there for decades, have steady jobs, homes and families in Britain. Some will stay in the UK after Brexit, apply for Settled Status or even for British Citizenship. Other Germans in the UK have already left or are planning to leave in the coming monthsor years. Many of them wouldn't have uprooted their lives if not for Brexit, but now it's been forced upon them, they are seizing the opportunity to return to...
How to find readers for your B2B blog in English
You've decided you need an English B2B blog and you've already decided on your target audience and your content strategy. Now it's on to the next stage. How do you find readers for your English B2B Blog? Here are some things to consider. Sharing your B2B Blog How are you going to share your B2B blog? There's no point in writing an excellent blog, with all that fascinating and helpful content, and then no one reading it. As with so many marketing topics, you want to start with your target...
The Importance of Employer Branding
Here's a question for business owners and top management.If you were looking for a new job, and you had never heard of your company, would you apply for a position there?Go and look at your career pages on your website and be honest with yourself. Does your company look like a good place to work? Are you putting your best foot forward? If the answer is 'No', or "Hmm, not really', then it's time to talk about Employer Branding.This will be a series of posts that will go deeper into the...
British vs American English – Which is Best for Your Company?
One of the first questions I ask a new client is 'American or British English?' Which should you choose, and why? There isn't a simple answer to this question (which is handy, otherwise it would be a very short blog post!) It really depends on your target audience. The Differences between British vs American English Perhaps you learned this in school. Where Brits throw their rubbish in the bin, Americans dispose of their garbage in a trash can. Brits drive cars on the motorway while Americans...
How to Optimise English Content Creation for your International B2B Blog
You've set up your new English B2B blog but before you begin, you need to take a moment to optimise your English content creation strategy. If you just start writing, you'll end up with a mix of styles and topics. Blogs that don't have a central theme feel disorganised and leave your readers confused. The ideal situation is that your blog becomes an information hub for people in your industry or field. When they have a question or need inspiration, they turn to you. When they receive an email...
German Friends – Stop Using the F Word in Business English!
We were sitting at the breakfast table, the sun shining through the windows as the children played with the dog under the table. I poured our guest another cup of coffee while he talked about the dress code in his office. "Naja, business casual ist schon erlaubt aber nicht so abgef*ckte jeans". I cringed and suggested that the kids go play outside. What did our German guest do wrong? Using the F Word A lot of Germans are surprised to find out that Brits and Americans can be rather prudish when...
7 Questions to Brainstorm Before You Set Up an English Blog
You've read my last post and decided to go ahead and start a company blog in English, but before you do, there are some basic questions to answer. Don't even begin to think about what you'll write or how the blog will look until you've sat with your team and come up with the answers to these questions. Some of these will echo the questions you would ask if you were writing the blog for your German audience, but some of them will take a bit more thought and care to get right for a company blog...
How to Build a Successful English Corporate Blog in Germany
Wir brauchen einen Blog. In Englisch!” If you have just announced this, or your boss has told you this, then you may be wondering where to start. Or maybe you are looking for some help to convince your reluctant boss to allow you to start a English corporate blog in your German company. That’s what I’d like to help you with. In the coming months, I’ll share a plan to build a successful English corporate blog. For German SMBs who have customers in non-German speaking parts of the world. This...
